Online dating boom during COVID-19 pandemic | News Headlines | kmov.com – KMOV.com
(CBS Newspath) — You might not have expected a dating renaissance in the middle of a pandemic. We may be socially isolated, but that doesn’t mean people have stopped looking for love.
“It’s such a universal desire to have companionship,” said Rachel DeAlto, Match’s chief dating expert. The dating app saw a 30% increase in messaging in January compared to last year.
“People who may not have been interested in online dating because they could have gone out far more often are now utilizing that as a tool,” DeAlto said.
The dating apps report their peak season started once the holidays were over. After the isolation of the pandemic, singles refocused on their goal to find love. Match reported about 1.6 million messages a day being exchanged on its app during that time.