Jan. 3 Was Expected to Be the Busiest Dating Day of the Year – Dallas Observer

Jan. 3 Was Expected to Be the Busiest Dating Day of the Year – Dallas Observer

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Last year objectively sucked, and luckily, it’s over. Singles looking to move on and make 2021 their year, however, had their chance  on Jan. 3, the busiest day of the dating calendar.

According to a news release in late December, Dallas-based dating app company Match expected to witness an increase of around 65% in new singles joining that day,  And the peak time? 9:01 p.m.

Coined “Dating Sunday” by Match, the unofficial holiday promised to up lovers’ chances of finding their soulmate because of a surge in new users, according to the release. It was named the busiest online dating day of the year after Match saw a repeat trend of heightened activity.

“Don’t waste your 2021 on 2020 grade relationships,” Rachel DeAlto, Match’s chief dating expert, said in an emailed statement. “Let’s start focusing on not just passing time, which was understandable in 2020, but finding something real in 2021.”

The pandemic has changed much about the way people interact, and it’s also altered hookup culture and the way people consciously uncouple. Yet it hasn’t snuffed out humans’ basic need for love.

COVID has been bad for many businesses, but the dating app world is booming. Match Group — which owns Match, Tinder, Hinge, Plenty of Fish and OKCupid — reported a 12%
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