How Homegrown Dating Apps Are Finding Love In India – Forbes India

How Homegrown Dating Apps Are Finding Love In India – Forbes India

able josephAble Joseph, CEO of Aisle, a dating app where users know what they are looking for

Looking for love through unconventional methods may seem relatively contemporary. Dating, as a concept, has existed for long in the West and the growth of technology has only facilitated people’s need for companionship. “The human desire to connect with others is enduring and fundamental. Technology has changed a lot about our lives, but it will never change the fact that humans are social creatures, hardwired to want and be wanted by others,” says Taru Kapoor, general manager, Tinder India.
Throughout history, people have turned every new mode of communication into means to look for love. In the 18th century, people placed advertisements in newspapers, while in the 1900s there were declarations of ‘radio-love’. In the late 1950s, the rise of the Darpanet—the internet, as we know it today—became a new way to meet eligible singles, while now we look for companionship through handheld digital screens.

But dating, as a concept, took a while to find its way to India. Before the late 2010s, there were no significant players in India’s online dating industry. Although platforms such as Matchify and Dil Mil did exist, they had not acquired widespread recognition. All this changed dramatically when US-based Tinder arrived in 2016, followed quickly by other international giants such as Happn (2016), OkCupid (2018) and Bumble (2018).

India, however, did not perceive love the way the Western world
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