Raising capital and online dating – the guide to getting commitment from investors online – Business Leader

Raising capital and online dating – the guide to getting commitment from investors online – Business Leader

By Chantelle Arneaud, Envestors

Initially, online dating met with scepticism.  How can you date online when it’s all about chemistry? What could be less romantic?

Then in 2012 all those who had scoffed at the idea changed their tune. If you weren’t dating online, you were the one out of step. The growth of smart phones, social media and the explosive success of apps like Tinder knocked ‘meeting through friends’ out of the top spot for ways to meet someone special for the first time in sixty years. Suddenly, looking for a loving relationship online was engaging, fun and the ideal way to find that special someone.

Online dating becomes the #1 way for couples to meet

What does that have to do with raising capital?

Everything.

Facilitated by the lockdown, the once slow adoption of digital by the industry has been spurred on at a rapid pace. And just like online dating, online investing will be the new normal.

The investment industry is now having its ‘Tinder’ moment.

And it’s is a good thing. Online dating took off because technology made it easier to find that special someone. It meant no more going to a club and shouting in the ear of someone in hopes you’d make a match or going to a BBQ and hoping there will be a friend of a friend there that might catch your eye. Through tech, searching singles could access the dating pool from their phone, vastly
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