Why 2020 Has Been The Perfect Year For Online Daters Looking For Something Serious – Forbes

Why 2020 Has Been The Perfect Year For Online Daters Looking For Something Serious – Forbes

We are in the midst of Cuffing Season, the time of year when dating activity rises as more singles actively seek committed relationships. Cuffing Season in 2020 might at first blush seem at odds with the reality of the continued surge of the Covid-19 pandemic and the newest round of stay-at-home orders around the U.S.

However, far more than a season, 2020 could more aptly be called Cuffing Year, as it has caused a seismic shift in how many have approached finding love in 2020.

“People are being more intentional about dating” reports Rachel DeAlto, Match’s Chief Dating Expert. (Full disclosure: I’ve previously worked with Match.) Match has rolled out new features in 2020 such as Match Dates, where members can mutually indicate serious interest and move to a separate inbox where they can video chat. According to DeAlto, Match’s in-app video use is up and will remain a feature post Covid-19. “We don’t want [people] to waste their time. We want to help you make those intentional connections and everything we’re doing is to support that.”

For Maria Maisto, 44, a massage therapist in Los Angeles, dating in 2020 has been a better and more successful experience than it was pre Covid-19. Maisto met her boyfriend on the dating app Bumble in the spring. She was vigilant about taking Covid-19 safety precautions due to her work with immune compromised clients and her own fear of
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