Complex turned its fashion and music festival into a futuristic video game – The Verge

Complex turned its fashion and music festival into a futuristic video game – The Verge

Since 2016, ComplexCon has been a place where streetwear enthusiasts can gather in one place to buy exclusive gear, listen to amazing live music, and gorge at high-end food trucks. As with most live shows, though, the event isn’t taking place in 2020 — at least, not in the traditional way. In lieu of an in-person festival in Long Beach, Complex has built a video game where users can shop, watch talks and performances, and, yes, order from local restaurants.

It’s not a sprawling virtual world where millions can gather in one place, but rather a single-player experience designed to mimic the feeling of being at a live show. ComplexLand is a
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