Dating apps see matches bloom – Mint
She has been talking to a man for a few days and likes the fact that they won’t be meeting anytime soon. “It’s a lot of pressure off my chest… Since there is no compulsion of going for that first in-person date any time soon, we’re just talking and getting to know each other well.”
Dating apps such as Tinder, Bumble and Truly Madly are witnessing a surge of activity in India, with some clocking as much as a 140% rise in subscribers, as singles like Suman are seeking companionship online, even as the pandemic has shrunk offline avenues to meet other singles.
Dating apps reach 2.2% of India’s total population and are on track to reach 3.6% by 2024, market researcher Statista has estimated.
While apps declined to share the absolute number of users on their platforms, American-origin Bumble, where actor Priyanka Chopra is an investor, said it crossed 4 million in July.
Not only are women and singles from smaller towns making up a more active chunk of the user base, but platforms also say that the pandemic has opened doors for millennials to re-discover the joy of slow dating—taking your time to get to know each other, with the aid of empty social calendars.
Both chats and video calls have increased by some 40%, and the time spent on reading profiles has also gone up.
“The combination of being stuck at home and the fact that we were all