Here’s how stores are changing Black Friday for the pandemic – CNN
The shopping spectacular is getting a pandemic-induced makeover, with many major retailers starting their sales earlier than ever and ending them later. Companies are hoping to avoid the crush of customers that crowd stores on the Friday after Thanksgiving by giving them more buying, pickup and delivery options.
This year, the Black Friday deals that are usually reserved for in-store shopping will appear online during the month. Nearly 51% of shoppers feel anxious about shopping in-store during the holidays and 64% of their budget is expected to be spent online, according to a new shopping survey from Deloitte.
“Black Friday has definitely transitioned more into a digital affair in the past five years,” said Neil Saunders, retail analyst and managing director at GlobalData Retail, previously told CNN Business. “The focal point is not that single day anymore. It’s an event spread out over several days.”
And those who are brave (or crazy) enough to hit the stores on Black Friday will notice enhanced safety protocols and capacity controls.
Here’s how major US retailers changed their Black Friday plans this year:
“As we’ve said, Black Friday isn’t just one day this year — it’s months long,” Best Buy said in a statement.
That’s true: Some Best Buy deals became available online in October with more deals going live in stores on November 1. On select days, Best Buy ( shoppers can get deeper discounts )