Your Ultimate Guide to November’s Major Online Shopping Event, Single’s Day – Lifehacker Australia

Your Ultimate Guide to November’s Major Online Shopping Event, Single’s Day – Lifehacker Australia

Singles’ Day is arguably the biggest shopping date on the online retail calendar with half a billion customers participating worldwide. While less well-known in Australia, the event is starting to gain traction with plenty of local retailers offering Singles’ Day deals of their own. Here’s everything we know about Singles Day 2020 so far. 

When is Singles Day 2020? 

Singles Day takes place every year on the 11th November. Apparently, this date was chosen because the number ‘1’ resembles an individual who is alone (11.11). It started back in 2009 and has been going strong ever since. 

What is Singles Day? 

Singles’ Day (AKA Guanggun Jie) is an annual online shopping event originating in China and hosted by the e-Commerce giant Alibaba. It’s origin story comes from a group of Chinese university students who exchanged gifts as part of an anti-Valentine’s Day gesture. It wasn’t long before retailers wanted in on the action, and Singles Day was born. While nominally a sale for singles, the deals can obviously be enjoyed by anyone who loves a good bargain. 

Last year, Alibaba recorded $38.4 billion USD revenue globally over the 24-hour sale period. The online shopping extravaganza has overtaken Black Friday and Cyber Monday in the US, so you could say it’s a pretty big deal. 

Every year, there’s a live-streamed gala to kick off the 24-hour festivities, with Taylor Swift appearing as the headlining act last year. Previous headliners have included Mariah Carey and our very own Nicole Kidman. 

Is it popular in Australia? 

Singles
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