Facebook (FB) Dating’s European Expansion to Stir Up Competition – Yahoo Finance

Facebook FB recently announced the launch of its dating service in 32 European countries. Facebook Dating, a feature available within the Facebook app, was launched in the United States in September last year. It is currently available in 20 other countries.

The company had to delay the rollout of Facebook Dating in Europe in February after concerns were raised by Ireland’s Data Protection Commission (DPC). Per the regulator, Facebook failed to give it enough time and documentation to assess data protection impacts or decision-making processes undertaken by the company.

The dating service, which appears as a tab in the Facebook app, will take the first names and ages of users from their Facebook profiles, which cannot be edited. User’s last names will not be displayed and they will have discretion over sharing their personal information on their profiles.

It also allows the users to share stories from Facebook or Instagram onto their dating profiles and includes the Secret Crush tool, which enables users to select up to nine of their existing friends whom they are interested in to add to their dating network.

Markedly, more than 1.5 billion matches have been created in the 20 countries since the launch of Facebook Dating.

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Facebook Dating Stirs Up Competition

Per a Verified Market Research
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