Pair create clever way to keep track of Adirondack hikes – The Daily Gazette

Pair create clever way to keep track of Adirondack hikes – The Daily Gazette


Jennifer Moore, left, and Lynne Murphy, pictured here on top of Poke-O-Moonshine mountain, launched the Tri-Lakes Trifecta hiking challenge and created Peakquest, their business of scratch off hiking cards.  Photo provided

Categories: Entertainment

Jennifer Moore and Lynne Murphy were hiking in the Adirondacks, pumped with endorphins, when they came up with the idea for a business called Peakquest.

They decided to create a colorful scratch-off card depicting the Adirondack High Peaks, also called the 46ers.

When a hiker conquered a mountain, he or she could scrape that “summit,” flip it over and enter the date.

In less than two years, since they launched Peakquest with the 46er card in March 2019, their business has reached a high point.

On their website, peakquest.org, the Saranac Lake hiking buddies now sell 11 different scratch-off cards, including Adirondack Fire Towers, the Lake George 12 and a challenge they started, the Tri-Lakes Trifecta, which combines the Tupper Lake, Saranac Lake and Lake Placid challenges.

Their cards are sold at L.L. Bean in Colonie Center, REI in Williston, Vermont, and about 30 mom-and-pop businesses around the North Country. You’ll also find them on Amazon and Etsy, and in the vending machine at the Adirondack Welcome Center near Exit 18 of the Northway.

“We have shipped these scratch-off cards to every single state in the country,” Moore says. “Our most popular card is definitely the 46er. We’ve sold thousands of them.”

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