Online dating in the new age: why it has become like shopping – BizNews

Online dating in the new age: why it has become like shopping – BizNews

Singles are spoiled for choice when it comes to picking a date on online apps like Bumble, Tinder and Hinge. The new wave of simply swiping right or left to secure a potential mate has made things different from 20 years ago, laments Rebone Masemola in her FirstRand Perspectives feature. We’re entitled to agree with her – even before the lockdown came into effect the dating scene had changed drastically. Where people used to meet at events and social gathering, the advent of online dating changed this and downloading an app to start a conversation became the norm. During the lockdown, meeting new people has been limited to digital appearances, video and telephone dates. Is it worth all the effort of clicking download on a dating app? Masemola explores this in-depth, through the lens of a 29-year old who is single and not so ready to mingle – Bernice Maune. 

We date like we shop

By Rebone Masemola

It’s challenging for me personally to be in the dating scene as a busy 29 years old, single woman living in a city where we’ve become more self-aware and conscious of things like personal space and safety.

Simply meeting potential mates, the ‘traditional’ way is becoming a dated practice, an exception if you like. More of my friends who are now married or are in serious relationships have met their partners online. And as someone with an anti-social personality, I get uncomfortable when random people stop
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