Research reveals single Brits take just one second to decide if a potential date is ‘desirable’ – Daily Mail

Research reveals single Brits take just one second to decide if a potential date is ‘desirable’ – Daily Mail


British singletons using dating sites and apps decide in just one SECOND whether a potential match is a ‘desirable’ date, study finds

  • Single Brits need just one second to decide if a potential date is ‘desirable’ or not 
  • Study by dating site eharmony revealed it only takes one second for ‘swipe right’ 
  • Research found there was little difference with one second and  ‘unlimited’ time
  • Also found men’s biggest turn off was being a smoker and women’s was distance

Single Britons using dating sites and apps will decide within one second whether a potential date is a ‘desirable’ match, according to new research. 

Researchers at dating site eharmony teamed up with cognitive psychologists at the Universities of Lincoln and Swansea to figure out how long individuals take to ‘pick a partner’ online.

The study, involving just under 900 single Brits, found those given a full second to assess their prospective date had ‘ample time’ to make their decision. 

It also discovered there was very little difference between people given one second to decide, or if daters were given ‘unlimited time’ to browse a profile.

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