S’more dating app review: ‘Love is blind’ goes online – Los Angeles Times

S’more dating app review: ‘Love is blind’ goes online – Los Angeles Times

Forget the age-old question “Is love blind?” In the age of social media filters, online footprints and the countless swipe rights (or lefts) of dating-app technology, the better question might be “Can a dating-app connection be blind?”

That’s the idea behind S’More, a 9-month-old dating app that differs from the myriad other online options in one key way: users can’t see photos of potential dates at the starting line. If you interact with a profile, you can start to unblur the image.

The emergence of S’More happened to coincide with my 30th birthday. Riding on the promise of this new decade, I decided to give the app a try when it rolled out in L.A. this summer (other cities are New York, Boston, Washington, D.C., and Chicago). And, in full disclosure, my non-single colleagues wanted me to kick the tires on this new concept — which they couldn’t, in good conscience anyway, do themselves.

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The prospect of joining S’More made me reflect on my dating evolution. On the one hand, I felt like an ideal candidate: a freshly minted 30-something who spent her 20s zigging and zagging through myriad dating experiences both digital and analog. With eHarmony, Match, OkCupid and Bumble in my rear-view mirror — and pandemic-limited opportunities for in-person interaction, I was game for a refreshing new concept.

On the other hand, my current dating priorities felt slightly disconnected from S’More’s novel approach. Over
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