Peloton Bike+ and Tread+: Price, Release Date, Details – WIRED
Peloton is also expanding its treadmill lineup, although to start that will only include a name change. The $4,295 Peloton Tread is now being called the Tread+; otherwise, it’s the same hefty slat-belt treadmill and 32-inch touchscreen as before. The new, lower-priced Tread won’t ship until early 2021. That one will cost $2,495 and will ave a traditional treadmill belt and smaller display.
The subscription cost of Peloton, where the company typically sees a healthy gross margin, is staying the same: $39 per month for “all access” to Bike and Tread content and app-based workouts, and $13 for classes streamed via mobile apps only. It’s arguably this subscription content that’s more important than any hardware updates to an exercise bike or treadmill, any swivel screen or slat-belt. It’s the Peloton instructors—their personalities, catchphrases, and playlists—that tend to win people over.
“It’s about incentives,” Peloton’s Cortese says. “I like to say that gyms are the worst in terms of having their incentives aligned to the consumer. They want you to show up in January, pay for the membership, and then never go, right? Our incentives are aligned to our members. We employ thousands of people whose jobs it is, every single day, to find out how we can cause you to want to work out more.”
Home Gym Challenges
Peloton fanatics—and company executives—might be thrilled by the idea of a Pelo-filled future, one where the home gym effectively replaces the big-box spaces we used to drive to for the chance to sweat and