BLK App Uses Its Platform to Connect Black Singles and The Black Community – Chicago Defender
In its third year, BLK’s online dating app has quickly become the largest online dating app for Black singles. With approximately 3.5 million downloads to date, BLK app not only provides a space exclusively for Black singles to connect, but stands out from other dating sites with their three pillars: community, entertainment, and dating and relationships.
BLK app’s origins date back to August of 2017 when Jonathan Kirkland, head of BLK, recognized a need for Black representation in the online dating space. After several years of working in the online dating world, Jonathan says, “I’ve been in this space for a while now, and if you look at a lot of the general market apps, none of them at scale put the Black audience first. It’s usually secondary or for a specific initiative. So there was just a vast open space, and by me being a single, Black man, and talking with friends, realized that it is something that is needed.”
One other thing that Jonathan noticed when looking at traditional dating app trends was its effect on Black women and how they were, sadly, overlooked. He said, “Typically, the Black user, specifically Black women, are the least desirable group in the swipe world. They tend to get the least amount of likes.” Jonathan then goes on to add, “So having an app where people look like you and get you, is something that can help those people make those matches and make them