‘Slow dating’ is the new normal for those looking for love online – Economic Times

‘Slow dating’ is the new normal for those looking for love online – Economic Times

Goodbye swiping past dozens of profiles, hello meaningful conversations. As the world went into lockdown, millions of millennials used it as an opportunity to develop a deep relationship with a significant partner online.

“Social distancing has forced many of us to slow down and allow our users to really take the time to get to know each other when online dating. Almost 70% of our Bumble community in India claims a change in their behaviour and attitude towards dating compared to before the outbreak,” said Priti Joshi, Vice President of Strategy, Bumble India.

In India, Bumble saw an increase of 38 per cent in video calls from March to May 2020 (during the week ending May 1 vs week ending March 13). Joshi said that as of the week ending May 1, nearly one in two chats has turned into something more meaningful with a large number of messages exchanged. “Many of our users have given feedback that virtual dating is allowing them to create even stronger connections during this time.”

Less Swiping, Deeper Conversations
Melissa Hobley, CMO, OkCupid believes that not meeting physically has helped millennial India rediscover the magic of courtship and taking the time to truly get to know somebody.

“Millennials are spending more time getting to know each other by having deeper conversations and forming emotional connections before meeting physically which is not advisable at this time,” she said. “85 per cent of users on OkCupid believe it’s important to
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