New dating site allows Jewish mothers to set up dates for their children – The Jerusalem Post

New dating site allows Jewish mothers to set up dates for their children – The Jerusalem Post

A new dating site has been established to help singles meet the nice Jewish boy or girl they’ve been looking for by helping parents play matchmaker, the Atlanta Jewish Times reported on Wednesday.Called JustKibbitz, the new dating site helps parents catch up with the changing dating landscape, which has seen dating sites explode in popularity. Even before the coronavirus pandemic, hundreds of millions of Americans used dating apps and websites, especially many millenials. But as JustKibbitz CEO and co-founder Jeffrey Kaplan points out, the most common and successful way of matchmaking before dating sites was being set up through friends and family, with Jewish communities having a very strong matchmaking tradition that exists to this day.“We want to bring the oldest form of dating online,” Kaplan told the Atlanta Jewish Times. “And we’re starting with Jewish moms.” As for why the service starts with Jewish mothers, Kaplan humorously explained that “I have a brother who is single, and if I can’t find him a nice Jewish girl to date, my mom is going to plotz.”The humor behind the stereotype of a Jewish mother is clearly something Kaplan enjoys, especially when describing the origins of the site and what differentiates it from its competitors.“Other dating sites are investing in algorithms and artificial intelligence,” he said, according to the Atlanta Jewish Times. “You really think a robot knows you better than your own mother? That’s
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