Dating Site Lets Jewish Moms Be Yentas – Atlanta Jewish Times

Dating Site Lets Jewish Moms Be Yentas – Atlanta Jewish Times

Before COVID-19 and social distancing, online dating usage was pervasive. Nearly 135 million Americans use dating apps. For our millennial generation, the singles using dating apps spend on average more than 10 hours per week scrolling and swiping on profiles. Even more surprising is that the average user is bouncing between four dating apps at the same time.

From a simple economic perspective, there is more supply than demand on popular dating apps, which leads to snap-judgments, and a perspective that you aren’t looking at a person, per se, but almost an item on Amazon. Don’t like it, just trash it and move on. That’s why less than one in five matches ever becomes a date on these apps. The seemingly endless supply of faces and names also leads to numerous negative results, including misogyny and harassment.

Across all these dating apps, over 60 percent of women have been sent “unsolicited nude pictures.” In the real world we call that “flashing.” Three-quarters of users have had to block another user for rude or insulting behavior.

Prior to online dating becoming the most common way people met romantic interests, being set up through friends and family led to the most successful relationships. Realizing the business opportunity that parents who traditionally spearhead matchmaking for their kids are completely left out of this new
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