BTS’s ‘Dynamite’ Sales Strategy Will Give Them A Hot 100 Boost—And Help Them Steer Clear Of Billboard’s New Chart Rule Change – Forbes
South Korean boy band BTS performs onstage during the KIIS FM’s iHeartRadio Jingle Ball at the Forum … [+]
BTS will release their highly anticipated new single “Dynamite” in less than two weeks, and while it’s still too early to make any concrete predictions about its Billboard Hot 100 debut, here’s a crude forecast: It’s going to be huge.
The “Dynamite” promo campaign is in full swing, with Columbia Records chartering tour buses across the United States last week to preview the song for radio programmers and encourage them to play it when it premieres on every major U.S. radio chain on Aug. 21. Digital pre-release metrics look promising as well, with Spotify pre-saves exceeding 500,000 as of last week and limited edition vinyl and cassettes on the “Dynamite” webstore selling out almost instantly on two separate occasions.
