Montreal app LoveInSync does dating differently – Cult MTL

Montreal app LoveInSync does dating differently – Cult MTL

Based right here in Montreal, the new dating app LoveInSync is designed for people suffering from dating fatigue — tired of swiping, tired of catfishing and ghosting, tired of the Groundhog Day repetition of a seemingly endless series of first dates. And while the COVID-19 pandemic put a major damper on dating, online dating — the only/safest way to meet people — has never been so popular.

LoveInSync bills itself as “the first online dating community designed to connect like-minded conscious singles who are passionate about personal development.” I spoke to founders Tina Jesso and Susan Hum, longtime friends with backgrounds in financial services, about what makes LoveInSync different from the other apps.

Lorraine Carpenter: Where did this idea emerge from?

Tina Jesso: Susan and I are longtime friends, we’ve been friends for 14 years, and in 2017 we were looking into the possibility of starting some kind of business together. Susan had become a very successful life and love coach and I was looking at leaving my RESP company.

On Susan’s birthday, we were having dinner and I was going on about my latest misadventure in online dating. I said, “Oh my God, if I was in charge of a dating website, all the stuff with ghosting and catfishing and all that, that wouldn’t be acceptable. I would want to build a better platform.” And she said, “That’s the idea! That’s the business that we have to get started in.”

LC: How is this app different?

Susan Hum: One of the things with
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