Netflix tests new low-cost subscription plan in India – TechCrunch
Netflix is testing a new low-cost subscription tier in India as the on-demand video streaming service looks to court more subscribers in Asia’s third-largest economy.
The American giant has unveiled a “Mobile+” plan for some new and existing subscribers in India that delivers streaming in high-definition (HD) quality and supports viewing across mobile, tablet and computer screens (but not TV). The monthly tier is priced at 349 Indian rupees ($4.70).
The testing of the new tier, first spotted by AndroidPure, comes months after Netflix introduced a mobile-only plan in India that is priced at 199 Indian rupees ($2.70). The mobile-only plan, as the name suggests, restricts users from accessing the service from their computer screen or TV, and lowers the streaming quality to standard definition (480p.)
Netflix’s traditional monthly subscription offering starts at 499 Indian rupees ($6.69), which restricts streaming quality to standard definition, and goes as high as 799 Indian rupees ($10.70) that supports simultaneous viewing (up to four) and streaming in ultra-high definition (4K).
A Netflix spokesperson confirmed the new test to TechCrunch.
“We launched the Mobile Plan in India to make it easier for anyone with a smartphone to enjoy Netflix. We want to see if members like the added choice this offer brings. We’ll only roll it out long-term if they do,” the spokesperson said.