Ready to play matchmaker? Denver resident’s dating cards hit Kickstarter goal – BusinessDen
Erica Younkin wants to bring matchmaking back into style.
The 42-year-old Denver marketing consultant, along with business partner Bill Catlin, has created Match Me Cards, business-sized cards that individuals can fill out with details usually found on an online dating profile.
The idea is that customers then give those cards to their friends and family members, who can give them to singles who seem like a good fit.
“Online dating has a purpose for different seasons of people’s lives, but for me, it had run its course,” Younkin said. “I was frustrated because I know my community knows a lot of people but weren’t up for the task of being my matchmaker. Our culture doesn’t embrace it as much as we once did.”
Younkin started a Kickstarter campaign on May 26 to build brand awareness and provide a preorder option as she launched the product. It wrapped up over the weekend, having raised $4,740, about $200 over its goal.
“I’ve had the desire to build a product for a long time, and since this is print on