How The Lockdown Is Transforming Online Dating – Hily Dating App – Press Release – Digital Journal
Hily added almost 2 million users during the lockdown
Hily, the dating service that stands for quality communication, says 82% more people have been using its app on weekdays since mid-March. The number of active daily users on weekends has also risen by 65%.
Hily reports that due to the lockdown, people swipe more and communicate more on the app. They also show more initiative when it comes to making the first steps. The stats prove these statements: during the lockdown, every user got on average 23% more matches, and send 26% more messages.
“Online dating is not just the fastest way to meet new people anymore; it’s the only safe way to do it during our new normal. That’s why lots of people changed their expectations towards dating apps. As a consequence, the whole industry is changing.
Singles wouldn’t rush into going out; they have time now, so they can afford to be pickier. The pandemic moved the focus away from “I’ve got to find someone fast” closer to “I want to find someone I’d still like to meet after the pandemic fades away,” says Jake Vygnan, Hily’s co-founder.
Jake believes pandemic has made online dating more personal “since it’s replacing face-to-face communication right now.” That’s why