Tinder changed dating. Now, the ‘second wave’ is coming – Sydney Morning Herald

Tinder changed dating. Now, the ‘second wave’ is coming – Sydney Morning Herald


It’s almost hard to believe that there was a time, roughly eight years ago, when the average 20-year-old would not have been caught dead dating online.

“It made you weird, it made you unusual,” reflects Tinder chief executive Elie Seidman, speaking to The Age and The Sydney Morning Herald from Los Angeles, where he heads up the app that arguably triggered the past decade’s dramatic shift in dating culture.

Swiping left and swiping right: the Tinder lingo. Illustration: Dionne Gain

Swiping left and swiping right: the Tinder lingo. Illustration: Dionne GainCredit:

Like tech giants Google and Uber, Tinder has become a household name that symbolises a multi-billion-dollar sector.

It was by no means the first nor the last online dating platform. Grindr, which helps gay men find other nearby singles, is largely credited with having been the first dating app of its kind. But Tinder, with its game-ified style, was launched three years later in 2012 and popularised the format, coming to define the online dating era in a way no other app has.

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“Swiping right” has wedged itself into modern vernacular. Millennials are sometimes referred to as the “Tinder generation”, with couples having Tinder dates, then Tinder weddings and Tinder babies.

As many as a third of Australians have used online
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