Issue of the day: Online dating soars amid pandemic – HeraldScotland
LOVE in the time of coronavirus would seem to pose challenges galore, and yet, analysis shows dating apps are booming in lockdown.
Record levels?
Amidst global lockdowns and quarantine orders from Covid-19, figures show consumers are turning to dating apps as never before.
Tinder?
Looking at US market giant Tinder alone – where you swipe left on a profile if you dislike, and swipe right to like – it has just revealed its busiest day since it launched in 2012 was March 29, with more than than 3 billion swipes globally.
It tweaked its service for lockdown?
Tinder made its ‘passport’ feature free for all users around the world on March 26. This feature allows users to hop on to different countries virtually and chat with other people on Tinder, rather than those in their own country alone.
Meanwhile?
At peak times in March and April, dating app Bumble experienced strong growth in data used per session on Android phones by as much as 40%, compared to the weekly average during Jan 2020, as users send more messages and conversations go on much longer in lockdown.
Hinge also saw 20% growth in weekly active users, while speed-dating app, Filter Off, reports a 7,000% increase in user traffic in less than a month.
Dating apps were already big business?
According to mobile
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