Match Group sees boost to dating app use as pandemic isolation drags on for singles – The Dallas Morning News

Match Group sees boost to dating app use as pandemic isolation drags on for singles – The Dallas Morning News

Dallas-based online dating giant Match Group is seeing a surge in engagement across its portfolio of dating platforms with the pandemic leaving many singles feeling socially isolated.

“In a period of unprecedented isolation, the need for quality connections is more pronounced and crucial than ever before,” Match Group CEO Shar Dubey and COO Gary Swidler wrote in a letter to investors.

The company saw revenue grow 17% year over year to $545 million in the first three months of this year, led by its popular Tinder app, according to financial results released after Tuesday’s market close. Tinder saw a 28% surge in average subscribers.

Match Group’s total average subscribers were up 15% year-over-year to 9.9 million, with Tinder making up the majority of growth. Tinder had an average of 6 million subscribers in the first several months of 2020, according to the company.

The company has seen a surge in messages sent across all of its platforms, peaking around mid-April. Dating platforms owned by Match Group include OkCupid, PlentyOfFish, Hinge, Match and Tinder.

The average number of daily messages sent across all platforms was up 27% in April, compared to the last week in February, and for users under the age of 30 usage was up 37%. Match’s investor letter said the largest increase in usage has come from women younger than 30 on Tinder.

The volume of messages sent is a key engagement metric for dating apps, and female participation on dating services has been associated
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