Online dating in Japan is growing rapidly amid a global boom – CNBC

Online dating in Japan is growing rapidly amid a global boom – CNBC

A couple enjoying the rock garden in one of the famous landmarks at the Ryoan-ji temple in Japanese old capital city Kyoto.

Nicolas Datiche | LightRocket | Getty Images

Online dating in Japan has been seeing rapid growth in recent years, as more and more people go on the internet to seek partners, according to analytics provider App Annie.

Figures from the app data tracker showed Japanese consumers’ expenditure on the top 10 dating applications in the country surged 125% in the first half of 2019 — to $120 million, compared to the same period two years prior.

A spokesperson from the company behind Japan’s top dating app, Pairs, also said the online dating industry in the country is “blooming” and may just be getting started.

“We’re seeing, like, a two-digit growth in terms of market for several years and we do believe that it will keep on going that way for a while,” said Emu Nishiyama, brand director at Eureka. Eureka is part of Match Group, the firm behind other popular online dating apps such as Tinder.

In 2019, Pairs had the highest consumer spend among dating apps in Japan, according to data from App Annie. On a global scale, Pairs ranked 5th overall in terms of consumer spend, the data showed.

We only have 20% of the single population who have ever used online dating. If you compare it to (the) United States where it’s 60%, I
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